The rationale behind Apple’s move into streaming music can be neatly summarised in two stats from the latest Nielsen data on music sales: music downloads fell by 10% in the first half of the year to 531M sales, while streaming almost doubled to 135B. The streaming figure includes iTunes Radio but not, of course, Apple Music.
While I and others may have a number of complaints about Apple Music, one thing’s for sure: that streaming number is going to be very much bigger by the time Nielsen reports stats for the second half of the year.
Via Re/code. Image businesskorea.co.kr.
Filed under: Apple Music Tagged: Apple Music, Beats 1, iTunes, itunes radio, Music download, Streaming media
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